Chart View: Denise Coates, Billionaire Founder and CEO of Bet365

Denise Coates CBE.  Image by

Denise Coates CBE.  Image by

Denise Coates is the UK’s highest paid boss.  Last year she took home £217m, easily surpassing Taylor Swift, 2016’s highest paid entertainer according to Forbes’ Celebrity 100 list.

In 2016, profits at her company rose 15% to £514m after punters gambled almost £47bn.  She bought the domain name on eBay for $25,000 in 2000 and launched the following year.

Denise foresaw - and crucially bet - that the future of the sports gambling business was online.  She decided to mortgage the bricks and mortar betting shops whose fortunes she had turned around after taking them over from her father. 

Her brother and closest advisor John recollects ‘she just kept saying: 'This is what we're going to do, this is what we're going to do'.  In Denise’s words, ‘we gambled everything on it.  We were the ultimate gamblers if you like’. 

Chart by Astro Gold

Chart by Astro Gold

Denise’s prescience and appetite for risk is reflected in her action planet Mars in Sagittarius’ intuitive knowing in trine, or easy angle, to Saturn in Aries’ entrepreneurial mastery. 

Mars rules her Arian Saturn and is out of bounds: it is beyond the Sun's supervision.  Mars is travelling just beyond the ecliptic, the Sun’s apparent path.  Denise’s Mars does its own thing.

Her out of bounds Mars moves with extra fervour in adventurous Sagittarius, and gets its kicks from operating a boundary-expanding global business. 

Transiting Mars conjunct, or met, Denise’s Pluto (regenerative power) at 20° Virgo (service) when she received a CBE for her services to the community and business in the 1 January 2012 New Year’s Honours list.  She is the 'patron of the Potteries' as Bet365 is the largest private employer in her hometown.

While her Mars operates only marginally outside the standard band of degrees, Denise’s Moon is way out of range at almost +28° of declination (+/- 23°27' is the band).  It is not clear whether Denise has a Gemini or Cancer Moon (instinctual responses) in the absence of a birth time for her natal chart. 

A Gemini Moon would fit her love of numbers – she has a first-class degree in econometrics, or the application of statistical methods to economic data – and her negotiation and multi-tasking savvy.  She also runs the business as co-CEO with her brother John.  Gemini rules siblings. 

A dignified Cancer Moon would align with Denise’s very strong need for privacy, and for staying close to her family’s Stoke-on-Trent roots, which includes five children, four of whom are adopted.  Such a strong Moon would suggest exceptional intuition and a knack for trend-spotting. 

Either way, her Moon squares game-changing Uranus.  With Uranus in Virgo, her instinctual rule-breaking exudes understatement, as well as restating her out of bounds Moon’s very idiosyncratic tendencies.

This woman possesses enormous self-belief.  She was born with Venus (self-love) conjunct Jupiter (in spades) in Leo (heart vibes).  Venus boosts her confidence by ruling her Libran Sun.  Or as Denise puts it, ‘I’ve been bossy all my life’. 

Denise is also blessed by having Venus at 28° Leo conjunct royal star Regulus at 29° Leo.  Other Regulus beneficiaries with 29° Leo placements include Prince's Pluto-Midheaven conjunction (mega high impact public profile), Jeremy Corbyn’s Saturn (authority) and Donald Trump’s Ascendant (path through life). 

With a Sun-Saturn opposition, Denise has grafted for her achievements.  ‘You start a 24/7 business and you work 24/7…I've worked harder than you can possibly imagine.’ 

The tightest aspect in Denise’s chart (subject to an accurate birth time showing otherwise) is Mercury in Libra sextile Jupiter in Leo.  At her best, Denise strategically weighs up the evidence to reach the right decisions drawing on her inner resolution.

Transiting Jupiter, planet of good luck, has showered good fortune on Denise’s Leo, Virgo and Libra planets spanning natal Jupiter to Mercury since her fourth Jupiter return at the end of July 2015.

To remain in Jupiter's favour, Denise would do well to demonstrate genuine compassion for those who have experienced the destructive side of gambling by the time Jupiter reaches her Neptune (addiction) at 22° Scorpio (hidden) in early October 2018.

In response to criticism for not doing enough so far, Bet365’s latest trading statement vows to ‘minimise gambling-related harm and to keep crime out of gambling’.  The company also says it intends to collaborate on research into responsible gambling and harm-minimisation interventions.

Jupiter will judge whether Denise does the right thing, morally and financially, and will unabashedly expose anything that does not smell right.  Harvey Weinstein and Kevin Spacey are already encountering Jupiter in Scorpio’s judgement.

Questions about the right use of power by big business vis-à-vis the wider societies they inhabit have been in the frame since Pluto (raw power and wealth) entered Capricorn (the Establishment) in 2008. 

The Uranus-Pluto squares of 2012-15 heightened the tension between individuals and entrenched political, economic and social interests. 

Jupiter’s passage through Scorpio until early November 2018 intensifies this long-running examination of the exercise of serious power from a more overtly moral stance.  Denise Coates’ chart is just one (billionaire) window on this bigger picture. 

We can all contribute to a better society by reflecting on how we each use (and abuse?) our own power.  Jupiter in Scorpio sniffs out what we do not want to see because facing it means we have no option but to change our ways.


To find out whether an astrological consultation is right for you, book an initial complimentary consultation. 

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What Do You Do When Your Survival Instinct Kicks In?

Image by Lali Masiera/ Magdeleine

Image by Lali Masiera/ Magdeleine

Sun in Scorpio
23rd October – 21st November 2017

The Sun's annual stay in Scorpio shines an extra bright light on our instinctual life as Jupiter's presence in Scorpio since 10 October 2017 questions the integrity with which we handle the animal part of our nature.

Jupiter's arrival in Scorpio marked the end of the silence protecting Harvey Weinstein.  Instead of getting caught in the sordid details of his abuse of power, ask what you do when you feel your survival is at stake.

Scorpio’s Shady Reputation

The rage, shame and reckoning the Weinstein story evokes all fall within the Scorpio realm.  Primal emotions are hard for so-called civilised society to stomach so they live underground.

Until they meet the light of the Sun.  Jupiter in Scorpio morally magnifies the Sun in Scorpio shining on violations of raw, natural power.  It is big news: Jupiter visits every zodiac sign only once every 12 years.

Don’t Fake It

What is the right thing to do when you feel extremely vulnerable?  Together, the Sun and Jupiter in Scorpio seek the absolute emotional truth.  Hiding from or denying your baser instincts will not work. 

Even if you have never sat on the Hollywood casting couch, you will have experienced feeling powerless. Whether the danger is real or not,  your survival instinct kicks in.  Do you hear it?  What happens for you?  

Can You Smell Your Gut Calling?

How attuned are you to your gut's call to action for survival?  If you are tuned in, you might experience an overwhelming urge to destroy the perceived threat.  You might want to run away.  Or just freeze.  

Perhaps you are such a ‘nice’, civilised person that you rely fully on your head and do not notice your body's call for self-preservation.  After all, we are not living in caves and jungles anymore.  Or are we?   

Responding and Reacting

Upon sensing your gut alarm, you have a choice.  You can react in blind knee-jerk fashion.  Or, you can pause to check and assess the danger.  Then you can respond, blending instinct with reason. 

Saturn’s 2012-2015 visit to Scorpio was a tough training in responding versus reacting.  Jupiter’s current year-long stay in Scorpio can help to heal any residual emotionally stuck reactions.

When the Tables are Turned

Imagine you have the upper hand in any given situation.  Do you by any chance resort to humiliating behaviour to maintain your feeling of being in charge?  It could be in tiny, subtle, even unspoken ways. 

Even the kindest, most ‘normal’ people can react destructively when their sense of being in control evaporates.  A firm ‘no’, (re)asserting a healthy boundary or taking time out might work just as well.   

Scorpio Equals Survival

Scorpio is ruled by the planets of survival.  On a personal level by night warrior Mars, and collectively, by Pluto, mythical lord of the underworld. 

Scorpio is necessarily an extreme sign.  It is a matter of life and death.  Overreaction is understandable.  Still, how does that help you when your survival instinct has been triggered by, say, a traffic jam?

Is It Really ‘The End’?

Sometimes an ending really is on the horizon.  Having to say goodbye to a job, a relationship, a life can hurt like hell.  But Jupiter can can help you to learn to let go.  Accepting death is the first law of survival.   

Scorpio takes you to the edge to remind you that everything has to end sometime.  But, is it really over or just time to renew?  Jupiter in Scorpio opens up new emotional pathways until 7 November 2018.  

Your Sun in Scorpio Action

Pay attention next time your gut calls.  You are part animal.  We all are.

Breathe.  Calm down, assess the danger and consider your options.  Even if a split second is all you have.  

Honour your survival instinct.  In a genuine, life/death scenario, trust yourself and life to look after you. Taking time to respond - rather than reacting - as best you can is usually enough to stay safe and alive.

To find out whether an astrological consultation is right for you, book an initial complimentary consultation.

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Can You Pursue Harmony Over Hassle?

Image by Sarah Cervantes/ Unsplash

Image by Sarah Cervantes/ Unsplash

Sun in Libra
22nd September - 22nd October 2017

Natalie Reynolds, author of ‘We Have A Deal: How to Negotiate with Intelligence, Flexibility and Power’ speaks of the need for difference of 'thought, opinion, background, perspective, approach and style’ at the negotiation table.  

How fitting that she highlighted gender diversity as a critical factor for success on BBC Radio 4's Woman's Hour, on the eve of the Sun's move into Libra: the zodiac sign of finding common ground.  

venus, mars and gender diversity

This is not about women against men (or the other way round).  Every person's astrological chart has a Venus and a Mars.  

How much can your Venus collaborate, make peace and unite?  How much can your Mars compete, challenge and take charge?  Both have a role in negotiations of all kinds.

My way or our way?

Compromise is a dirty word when you want everything your own way.  But how do you maintain relationships without give and take?  

While the Sun travels through Libra between 22 September and 22 October 2017, we all have a chance to practice being better partners in all areas of our lives.  Libra is ruled by Venus.  

make peace not war 

Make sure your partnerships cater for what each party wants.  Aim to restore balance when things go too far in either direction.  Be specific and diplomatic when 'calling out’ unacceptable behaviour.  

Shine like the Libran Sun by sustaining the relationship.  Not by tearing the other person to pieces.  

observe the ORDINARY

Venus is in daily life-oriented Virgo for all but the last week of the Sun’s time in Libra.  Pay extra attention to your everyday interactions.

Mars is also in Virgo so being thoughtfully assertive is the best way to get your own way.  

partnership power

Yesterday, I met a professional couple where the woman is the business brain and the man is the technical genius.  Libra rules all committed one-to-one pairings not just romantic ones. 

They share a strong work ethic, recognise each other’s complementary talents, and acknowledge they need each other.  In their words, ‘together we are greater than the sum of our parts’.

do you prefer to lead or follow?

Knowing and being honest with yourself about the the balance between your capacity to yield and your urge to dominate helps you to negotiate partnerships that fit you.

An astrological consultation reveals more about your personal preferences so that you can enjoy the kind of harmony that suits you.  And your partners might appreciate that too.  


Over the month ahead, try to be more Venus than Mars, whatever that means for you.  What do you notice about the harmony versus hassle factor? 

To find out whether an astrological consultation is right for you, book an initial complimentary consultation.

Email me at 
call +44 (0)7743 488500 and leave a message.


Astrology As A Problem-Solving Conversation

The idea that the stars might somehow determine the course of our lives without any say on our part is an unsettling one.  It is also a common misconception about astrology.

This ancient subject can be immensely helpful for dealing with all kinds of challenges.

An astrological consultation is a problem-solving conversation with the aid of a chart. 

This exchange imaginatively and realistically opens up possibilities rather than laying down some kind of inescapable life sentence.

After all, why bother with astrology if all it does is tell you what is going to happen and there is nothing you can do about it?

It all starts with the chart

The basic idea of astrology is that the planets above us in the sky act as a great big mirror to life on earth.

An astrological chart is a symbolic map of the planets in time and space, at a particular moment in time.

The chart can provide a huge amount of extremely valuable information and insight about the chart owner and what is happening for them, at any given time.

Individuals, organisations, countries and events can all have their own charts.   

What aN astrological chart looks like

Chart by Astro Gold

Chart by Astro Gold

Here is a simplified chart for when this blog post was published.  It is a snapshot of the planets as if you were looking up at the sky in London at noon on 27 March 2016.   

Do you see Venus?  She is right next to the arrow in area 9 on the inner circle. 

The other nine main astrological planets are also shown. 

All their planetary positions are astronomically correct because the chart has been calculated using an ephemeris, or planetary timetable. 

The planets are shown against the zodiac, an imaginary circle rooted in star constellations and their mythology. 

Imagination and science both have their place in astrology. 

Correspondence is the name of the game

Each of the ten core planets is a symbol for a basic theme in life.

Their arrangement in the chart says something about – without setting in stone – the character of the chart owner. 

The unfolding of their interrelated planetary cycles reflects the development patterns of that character, and the timing of those processes.

An astrological chart is a symbolic, not a literal, map.  The relationship between the chart and the chart owner is one of correspondence.  The connection is not causal.  

Neither the planets nor the chart 'make' the chart owner be or do anything.        

What the chart owner experiences is matched by what is shown in the chart, and vice versa.  This is happening on many different levels and in many different ways.


The symbolic way in which way charts work means there are many possible options for bringing the chart's symbols to life.

In other words, you are still responsible for your choices and responses.  There is considerable room for manoeuvre.    

Engaging with your chart enables you to see all of yourself and what is happening for you afresh and more clearly, including what may otherwise be hidden from view.

Discussing what your chart brings to light equips you to make better decisions as you become better informed about who you really are and the lie of the land.

In addition, astrology gives you the gift of timing.  Knowing about different periods of time and their qualities and duration means you can plan and act, or not, as most benefits you.

Taking A symbolic approach

The true value of astrology in problem-solving lies in its symbolic nature. 

A symbol has many layers.  It contains a variety of inexhaustible associated meanings, all somehow true to its essence.

A symbol is not the thing itself: it represents or stands in for something else.

What that ‘something else’ is, is what the client brings to the consultation.  That is, their story and the issues they want to address.  The astrologer brings the chart and their expertise.  

Prior to the consultation, the astrologer will spend time studying the chart to identify its most significant astrological symbols and patterns, taking into account the client's outline brief.  Some kind of forecast, usually for the year ahead, is also part of the groundwork.  

The astrologer comes to the consultation with a chart-based foundation to guide the discussion.  

Aha moments

The actual interpretation of the chart happens ‘live’ in conversation, in collaboration with the client.    

During the consultation, the astrologer is listening very carefully to the client in order to translate the symbols noted as abstract principles during preparation, into something real and relevant to the client's personal situation. 

What the client says and how they are gives the symbols a form and expression that has a meaning and application unique to them. 

Mixing symbols and real life circumstances in this way is what leads to a conversation that rings true for the client.  

Astrological dialogue enables you to find a new way through by uncovering a fresh perspective, greater clarity and invaluable timing guidance.

Take a look at your own chart

See what your own chart looks with this free chart calculation tool at

To find out whether an astrological consultation is right for you, book an initial complimentary consultation.

Email me at 
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Why Astrology Can Give You Much More Than Your Horoscope

‘What’s your star sign?’  Most people know the answer to this question.  Many of them regularly read their horoscopes.  Some with hope, others with cynicism. 

But, there is a whole lot more to astrology besides horoscopes. 

Read on to discover its real power. 

Image by MaFelipe/ Getty Images

Image by MaFelipe/ Getty Images

What is really going on

The sky is like a great big mirror reflecting what is really going on for and around you.  This is the basic idea of astrology. 

Astrology plugs you in to a much bigger picture of meaningful planetary cycles.  Observing these eternal planetary patterns provides invaluable insight and information. 

This can be enormously helpful when you get stuck and need help to find your way through.  Sometimes, your usual problem-solving routes and resources are not enough. 

There is more to astrology than you might think

An online or printed horoscope is inevitably a restricted view.  It is based on the position of the Sun on your date of birth in one of a dozen zodiac signs.  

By contrast, an astrological consultation offers more detail and nuance by taking your date, time and place of birth into account.

A consultation draws on a map of at least ten planets in twelve signs, in twelve areas.  Each planet is more specifically located within one of the thirty degrees which each sign comprises.  The planets are linked by a minimum of five basic connecting patterns, operating in multiple combinations.  Various forecasting techniques add motion and timing to the mix.

There is more to come on all these essential factors in the coming weeks.


A tiny glimpse of what astrology can reveal

Let us imagine you are an Aries.  In other words, the Sun was in the part of the sky called ‘Aries’ on the day you were born.

Today, 20 March, is the first day that the Sun is in Aries this year, and where it will remain until 19 April 2016.      

Your horoscope might describe you as an enterprising, ‘straight to the point’, go-getter.  That may be spot on.  Or, that description might not sound like you at all. 

After all, horoscopes are a generalized kind of astrology. 

If when you were born the Moon was in, say, the sign of Cancer, you are also emotionally sensitive and tend to respond indirectly. 

The kind of Aries you are is shaped by the Moon, plus the other nine planets, along with the other key factors flagged above, and yet to be explored.    

Look skyward

A private, one-on-one astrological consultation allows you to uncover a fuller reflection of the real you.  Seeing the whole of who you really are equips you to navigate your life experiences in much better ways.

Working with astrology in this way can be very rewarding.  The perspective, clarity and timing you gain goes far beyond the much more limited remit of horoscopes.   

Next time you feel unsure or lost, look up to the sky and remember that whatever is happening is part of a bigger story.  Astrology is a great map for understanding what that is so that you can choose the best road ahead.    

To find out whether an astrological consultation is right for you, book an initial complimentary consultation.

Email me at 
call +44 (0)7743 488500 and leave a message.